The Vignettes
What a brand would feel like as a
living voice experience.
Role
Multimodal Intelligence Designer
Industry
Consumer GenAI
Year
2025
Designer
Michael Lang
Concept · Multimodal Design · Creative Direction · Art Direction · Motion Design · Rapid Prototyping
A brand as a living voice experience. Creatively directed with a video production partner.
For Alexa+ Enterprise, I helped partners imagine what their brand would feel like as a living voice experience. I wrote the stories that brought these concepts to life.
When our business development team began a conversation with a hotel group, travel platform, or tourism board, I crafted narrative vignettes that showed how guests would discover, explore, and be cared for through Alexa+, using both voice and touch. This included scripted voice interactions, prototypes, AI persona creation, and collaborating with video production agencies to creatively direct marketing videos for verticals like hospitality and telecommunications.
A hospitality vignette. The guest journey, from welcome to recommendation, told one screen at a time.
A cruise stay imagined for a partner. The same agent, dressed in the brand it lives inside.
On the Echo Show. A reservation, in the room, answered by voice or resolved by touch.
How guests would discover, explore, and be cared for.
I have used this narrative approach to show how Alexa+ could support travelers during major global events or serve as a cultural guide that connected visitors to local food, tours, and experiences in a new city.
Supporting travelers during a major global event. The agent knows the match, then the way there.
Support travelers during major global events, or serve as a cultural guide in a new city.
Getting there. The agent lays out real options, from transit to a ride at the door.
A cultural guide. Connecting a visitor to the food, tours, and experiences of a new city.
More human, more welcoming, and more memorable.
These vignettes did not just present features. They helped partners see how Alexa+ could make their brand feel more human, more welcoming, and more memorable.
The telecommunications vertical. The same approach, carried into the living room.
On the screen. The agent meets people where the day already takes them.
The brand at ease. A still from the film the vignettes were built to earn.